SEBI

Its rules apply to regulated financial entities, listed companies and stockbrokers.[1] source: Business Today[2] source: Mint[3] source: Mint It mandates Business Responsibility and Sustainability Reporting (BRSR) disclosures for the top 1,000 listed companies, which ICAI's SSA 5000 assurance standard is meant to support.[2] source: Mint[4] source: Business Today Its decisions reach retail-linked businesses through advertising, disclosure and payment-fee rules.[5] source: Indian Express[2] source: Mint

In September 2026, SEBI introduced a Common Advertisement Code for regulated financial entities, replacing fragmented marketing rules.[1] source: Business Today Standard ads move to post-issuance reporting, while celebrity corporate-brand promotions need prior clearance.[1] source: Business Today The code bans deceptive dark patterns and allows hyperlink-based short-form disclaimers.[1] source: Business Today SEBI also revised settlement rules, following a Rs 1.5 crore settlement by Adani Group companies.[5] source: Indian Express A SEBI show-cause notice of April 10, 2026 alleges that Ola Electric's disclosure of a February 2025 claim of more than 25,000 units was misleading, according to Moneycontrol.[6] source: Moneycontrol

On UPI fees, a capital-market MDR of 0.02%, capped at ₹300 per transaction, was cited in September 2026.[7] source: The Hindu BusinessLine Stockbrokers asked the government and Sebi to address the proposed charges.[3] source: Mint Discount brokers urged SEBI to cap capital-market UPI MDR at about 2 basis points and raise the zero-MDR threshold to ₹20,000.[8] source: The Hindu BusinessLine Zerodha CEO Nithin Kamath warned that SEBI derivatives reforms could cut revenue by 30%-50%.[9] source: Business Standard