Part of Unilever
Vim
Latest, 11 Sept: Delhi HC restrains Beco campaign targeting HUL’s Surf Excel and Vim.
Newest on Vim
Browse all 12 storiesWhat we know
From 9 stories, the newest dated 11 Sept 2026. Summary written 4 Oct 2026.
Vim is a brand of Hindustan Unilever (HUL) that is named together with HUL's Surf Excel in HUL's dispute with Beco. [1] source: ET BrandEquity Beco, a D2C home-care brand, ran ads comparing its laundry and dishwashing liquids with Surf Excel and Vim. [2] source: Financial Express Separately, HUL's home care unit delivered 14% underlying sales growth and 9% volume growth in the June quarter, led by fabric wash and liquid formats. [3] source: Financial Express
In August 2026, Beco's #WarOnWhatsHidden campaign named Surf Excel and Vim over ingredients including BIT and LAS. [4] source: ET BrandEquity HUL sued Beco in Delhi High Court, alleging trademark infringement and commercial disparagement. [2] source: Financial Express The court issued notice but no immediate restraint, with Beco's response due August 20 and the next hearing set for August 21. [5] source: Business Standard Beco said its claims were independently tested and substantiated. [6] source: Inc42
In September 2026, the Delhi High Court ordered Beco to withdraw and recall the campaign, giving it 1 week to pull down the advertisements and 1 week thereafter to file an affidavit of compliance. [7] source: ET Small Business The court found Beco's skin-irritation and allergy claims insufficiently substantiated and barred further disparaging material against the brands. [8] source: The Hindu BusinessLine It restrained Beco from publishing or disseminating advertisements disparaging Surf Excel and Vim. [1] source: ET BrandEquity Beco was founded in 2019. [9] source: Financial Express
Vim has appeared in 12 distinct RetailIntel stories between Jul 2026 and Sept 2026, most often under retail brand and retail company and most frequently linked to Delhi, Mumbai and New Delhi.
Brands most often mentioned alongside Vim
Hindustan Unilever, Surf Excel, Beco, Bombay Shaving Company, Gillette India, Kwick Living India.
Most-cited sources on Vim
Business Standard · Companies (3 stories), Financial Express · BrandWagon (3 stories) and ET Brand Equity (2 stories).
Sources
Questions about Vim
Who owns Vim?
Vim is a brand of Hindustan Unilever (HUL). HUL sought a Delhi High Court injunction in August 2026 over Beco ads targeting Vim and Surf Excel. [6] source: Inc42
Who are Vim's main competitors?
Beco's #WarOnWhatsHidden campaign compared its laundry and dishwashing liquids with HUL's Surf Excel and Vim, naming them over ingredients including BIT and LAS, in August 2026. [4] source: ET BrandEquity[2] source: Financial Express
Stories that mention Vim
Vim is named in these stories but is not their subject.