Wrogn
Wrogn is expanding, with Q1 FY27 GMV of ₹125 crore, up 40% year on year, and a target of ₹600 crore for the full year (IMAGES Business of Fashion, 22 Sept). FY26 revenue rose to ₹244 crore (Entrackr, 21 Sept).
What it means
Wrogn is paying more for each rupee of growth, through new stores and sharper entry prices.
Reported: Revenue +9% in FY26, and the net loss widened 17% to ₹88.4 cr. Entrackr,
- Affected
- Value-fashion chains — prices no margin supportsDo now: don't chase Wrogn on that spending before its next results; a widening loss cannot fund it for long.
- Wrogn's apparel vendors and fabric mills — payments tied to a widening lossDo now: keep it on short payment terms while its loss widens.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 5 stories, the newest dated 23 Sept 2026. Summary written 4 Oct 2026.
Wrogn is a Bengaluru-based menswear and youth-fashion brand, founded in 2014.[1] source: NDTV Profit[2] source: Entrackr
Show 3 more paragraphs and 5 sources
Aditya Birla Fashion and Retail (ABFRL) lists Wrogn among its portfolio brands alongside Pantaloons, Bewakoof and Urbano, and promotes it across online and offline stores.[3] source: Aditya Birla Fashion & Retail
Entrackr reported in September 2026 that Wrogn's FY26 operating revenue was Rs 244 crore, up 9%, while its net loss widened 17% to Rs 88.4 crore amid higher marketing costs.[2] source: Entrackr FY26 marketing expenditure was Rs 57.8 crore, up 44%, and FY25 operating revenue was Rs 223 crore, down 9%.[2] source: Entrackr For Q1 FY27, Wrogn reported GMV of Rs 125 crore, up 40% year-on-year, and a 34% improvement in its EBITDA loss.[4] source: IMAGES Business of Fashion It targets Rs 600 crore of GMV for FY27 and 100-plus stores by March 2027, supported by D2C and EBO growth, marketplace distribution and TMRW technology.[4] source: IMAGES Business of Fashion On September 25, 2026, Wrogn is launching a limited-edition collection of 300 numbered vegan-leather shoe pairs exclusively on its app, with waitlist users getting early access.[1] source: NDTV Profit
In June 2026, ABFRL ran a T20 World Cup fashion campaign that included WROGN among its brands.[5] source: Aditya Birla Fashion & Retail
Sources
Questions about Wrogn
Who owns Wrogn?
Wrogn is listed among the portfolio brands of Aditya Birla Fashion and Retail (ABFRL), which promotes it with Pantaloons, Bewakoof and Urbano across online and offline stores.[3] source: Aditya Birla Fashion & Retail
How fast is Wrogn growing in India?
Wrogn reported Q1 FY27 GMV of Rs 125 crore, up 40% year-on-year, and FY26 operating revenue of Rs 244 crore, up 9%, while its FY26 net loss widened 17% to Rs 88.4 crore.[4] source: IMAGES Business of Fashion[2] source: Entrackr
What is Wrogn's current strategy in India?
In September 2026 Wrogn targeted Rs 600 crore of FY27 GMV and 100-plus stores by March 2027, backed by D2C/EBO growth, marketplace distribution and TMRW technology.[4] source: IMAGES Business of Fashion It also scheduled an app-exclusive launch of 300 numbered vegan-leather shoe pairs for September 25, 2026.[1] source: NDTV Profit
Stories that mention Wrogn
3 stories
Wrogn is named in these stories but is not their subject.