Part of Aditya Birla group
Aditya Birla Fashion and Retail (ABFRL)
Latest, 11 Oct: India's apparel market to grow from $95.7 billion in CY2025 to $146.3 billion by 2029, CMAI-1Lattice report says.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 10 stories, the newest dated 8 Oct 2026. Summary written 11 Oct 2026.
Aditya Birla Fashion and Retail (ABFRL) is an Indian fashion and retail company whose brands include Aurelia, Pantaloons, OWND!, TMRW House of Brands and Urbano, the last through Imperial Online Services. [1] source: afaqs[2] source: Business Today[3] source: Aditya Birla Fashion & Retail
Show 3 more paragraphs and 10 sources
It holds a Reebok footwear and apparel licence, signed in December 2021. [4] source: YourStory Its shares hit a 52-week low during a broad market selloff in September 2026. [5] source: Mint
In September 2026, Aditya Birla Digital Fashion Ventures acquired the remaining 15.62% of Imperial Online Services, the owner of Urbano, raising its holding from 84.38% to 100%. [6] source: Apparel Resources India[2] source: Business Today Business Today reported Imperial's revenue at Rs 119.38 crore in FY26, against Rs 97.93 crore in FY25. [2] source: Business Today In August 2026, Peter England launched the Vybe label across 50 stores, with prices from Rs 1,200 and every piece below Rs 2,000. [7] source: Financial Express In October 2026, Aurelia launched the "Styled by Ananya" festive campaign with Ananya Panday and an AI Virtual Try-On on WhatsApp. [1] source: afaqs Fortune India reported that Reliance Retail, Trent and Aditya Birla retail businesses together added 3,891 stores from March 2023 to March 2026, reaching 26,067 outlets. [8] source: Fortune India
For Q1FY24, ABFRL reported a net loss of Rs 141.43 crore as revenue rose 11.1 per cent to Rs 3,196.06 crore. [9] source: Business Standard Its sustainability chief has pointed to EU textile passport requirements applying from 2027 and 2028. [10] source: The Hindu BusinessLine Vybe is aimed at competition from digital labels and Zudio. [7] source: Financial Express
Sources
Questions about Aditya Birla Fashion and Retail (ABFRL)
How fast is Aditya Birla Fashion and Retail (ABFRL) growing in India?
ABFRL reported Q1FY24 revenue from operations of Rs 3,196.06 crore, up 11.1 per cent year on year, alongside a net loss of Rs 141.43 crore. [9] source: Business Standard
What is Aditya Birla Fashion and Retail (ABFRL)'s current strategy in India?
ABFRL's Aditya Birla Digital Fashion Ventures raised its stake in Imperial Online Services to 100% in September 2026. [6] source: Apparel Resources India[2] source: Business Today Peter England rolled out its Vybe label across 50 stores in August 2026. [7] source: Financial Express Aurelia launched an AI Virtual Try-On on WhatsApp with its festive campaign in October 2026. [1] source: afaqs
Stories that mention Aditya Birla Fashion and Retail (ABFRL)
4 stories
Aditya Birla Fashion and Retail (ABFRL) is named in these stories but is not their subject.
- India's apparel market to grow from $95.7 billion in CY2025 to $146.3 billion by 2029, CMAI-1Lattice report says
- Capillary Technologies promoter sells 4.14% stake for ₹171.5 crore in bulk deal
- Crocs India appoints Kumar Harshit as Commercial Director for Retail & Wholesale
- ABFRL bets big on TMRW: scale over profits as Q3 revenue jumps 29% to ₹242 cr