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Aditya Birla Fashion and Retail (ABFRL)

Latest, 11 Oct: India's apparel market to grow from $95.7 billion in CY2025 to $146.3 billion by 2029, CMAI-1Lattice report says.

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All 65 stories on Aditya Birla Fashion and Retail (ABFRL)

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From 10 stories, the newest dated 8 Oct 2026. Summary written 11 Oct 2026.

Aditya Birla Fashion and Retail (ABFRL) is an Indian fashion and retail company whose brands include Aurelia, Pantaloons, OWND!, TMRW House of Brands and Urbano, the last through Imperial Online Services. [1] source: afaqs[2] source: Business Today[3] source: Aditya Birla Fashion & Retail

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It holds a Reebok footwear and apparel licence, signed in December 2021. [4] source: YourStory Its shares hit a 52-week low during a broad market selloff in September 2026. [5] source: Mint

In September 2026, Aditya Birla Digital Fashion Ventures acquired the remaining 15.62% of Imperial Online Services, the owner of Urbano, raising its holding from 84.38% to 100%. [6] source: Apparel Resources India[2] source: Business Today Business Today reported Imperial's revenue at Rs 119.38 crore in FY26, against Rs 97.93 crore in FY25. [2] source: Business Today In August 2026, Peter England launched the Vybe label across 50 stores, with prices from Rs 1,200 and every piece below Rs 2,000. [7] source: Financial Express In October 2026, Aurelia launched the "Styled by Ananya" festive campaign with Ananya Panday and an AI Virtual Try-On on WhatsApp. [1] source: afaqs Fortune India reported that Reliance Retail, Trent and Aditya Birla retail businesses together added 3,891 stores from March 2023 to March 2026, reaching 26,067 outlets. [8] source: Fortune India

For Q1FY24, ABFRL reported a net loss of Rs 141.43 crore as revenue rose 11.1 per cent to Rs 3,196.06 crore. [9] source: Business Standard Its sustainability chief has pointed to EU textile passport requirements applying from 2027 and 2028. [10] source: The Hindu BusinessLine Vybe is aimed at competition from digital labels and Zudio. [7] source: Financial Express

Sources

  1. Aurelia names Ananya Panday festive stylist, adds AI Virtual Try-On on WhatsAppafaqs
  2. Evenflow Brands wins Reebok licence for fitness and adventure accessories in IndiaYourStory

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Questions about Aditya Birla Fashion and Retail (ABFRL)

How fast is Aditya Birla Fashion and Retail (ABFRL) growing in India?

ABFRL reported Q1FY24 revenue from operations of Rs 3,196.06 crore, up 11.1 per cent year on year, alongside a net loss of Rs 141.43 crore. [9] source: Business Standard

What is Aditya Birla Fashion and Retail (ABFRL)'s current strategy in India?

ABFRL's Aditya Birla Digital Fashion Ventures raised its stake in Imperial Online Services to 100% in September 2026. [6] source: Apparel Resources India[2] source: Business Today Peter England rolled out its Vybe label across 50 stores in August 2026. [7] source: Financial Express Aurelia launched an AI Virtual Try-On on WhatsApp with its festive campaign in October 2026. [1] source: afaqs

Stories that mention Aditya Birla Fashion and Retail (ABFRL)

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Aditya Birla Fashion and Retail (ABFRL) is named in these stories but is not their subject.