22feet
Latest, 16 Oct: Flipkart and 22feet launch campaign for protein brand OWN's Big Billion Days debut, featuring Food Pharmer.
Newest on 22feet
- Flipkart and 22feet launch campaign for protein brand OWN's Big Billion Days debut, featuring Food Pharmer
- Godawan's World Wildlife Week film uses over 5,200 ceramic pieces to tell the Great Indian Bustard's story
- Flipkart stages 'Home for Old Age Appliances' activation in Mumbai to push Big Billion Days exchange offers
What we know
From 4 stories, the newest dated 12 Oct 2026. Summary written 13 Oct 2026. Newer stories are listed under Newest.
22feet is an advertising agency that is part of Omnicom Advertising India. [1] source: MediaBrief It has created campaigns for brands including Flipkart, BGMI and Godawan. [2] source: ET BrandEquity[1] source: MediaBrief[3] source: afaqs
In October 2026, 22feet created Flipkart's "Ek Size Bada Le Lo" film for the Big Billion Days sale, which urges festive shoppers to upgrade to a bigger TV without a bigger bill. [1] source: MediaBrief It also created Flipkart's "Home for Old Age Appliances" Big Billion Days campaign, which ran an on-ground activation at North Studio, Mumbai, on 3 and 4 October 2026 to promote appliance exchange offers. [4] source: MediaBrief For BGMI, 22feet made four humorous films for the "Soch Kum, Khel Maximum" campaign, launched in October 2026. [2] source: ET BrandEquity Godawan's World Wildlife Week film, created with McCann India, 22feet and Studio Eeksaurus, used over 5,200 ceramic pieces and more than 100 artists and craftspeople over eight months. [3] source: afaqs
BGMI is linked to KRAFTON India, and Diageo India backs the Godawan campaign. [2] source: ET BrandEquity[3] source: afaqs
22feet has appeared in 5 distinct RetailIntel stories in Oct 2026, most often under retail brand and most frequently linked to Jaipur and Mumbai.
Brands most often mentioned alongside 22feet
Omnicom Advertising India, Flipkart, BGMI, Food Pharmer, Godawan, KRAFTON India.
Most-cited sources on 22feet
MediaBrief (3 stories), afaqs (1 story) and ET BrandEquity (1 story).
Sources
Questions about 22feet
Who owns 22feet?
22feet is part of Omnicom Advertising India, the network under which it created Flipkart's Big Billion Days campaign films in October 2026. [1] source: MediaBrief
What is 22feet's current strategy in India?
In October 2026, 22feet created Flipkart's "Ek Size Bada Le Lo" Big Billion Days film, ran Flipkart's Mumbai appliance-exchange activation on 3 and 4 October 2026, and made four films for BGMI's "Soch Kum, Khel Maximum" campaign. [2] source: ET BrandEquity[1] source: MediaBrief[4] source: MediaBrief