Part of ITC
Aashirvaad
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Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 8 stories, the newest dated 29 Sept 2026. Summary written 6 Oct 2026.
Aashirvaad is a food brand of ITC, built on its core atta business and extended into ready-to-cook foods and frozen snacks.[1] source: ET Retail
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ITC has also introduced protein products under Aashirvaad over the last 12 months.[2] source: Financial Express ITC entered fresh dairy under the brand in 2018, and Aashirvaad Svasti is the second-largest dairy brand in Bihar.[3] source: Times of India[4] source: ET Small Business
In September 2026, ITC expanded Aashirvaad Svasti dairy distribution and farmer sourcing across Bihar, West Bengal and Jharkhand, including Gaya, Munger, Muzaffarpur, Patna, Ranchi and Howrah.[4] source: ET Small Business ITC operates seven regional facilities and engages over 40,000 dairy farmers under Project Gomukh.[5] source: Business Standard ITC aims to double Aashirvaad consumer spending from ₹10,000 crore to ₹20,000 crore within five years.[6] source: Business Standard Its new Chana Sattu, launched in eastern India, is planned for national scale-up.[6] source: Business Standard In August 2026, the Delhi High Court restrained FSSAI from cancelling ITC's licence over the '100%' label claims on Aashirvaad MP Chakki Atta, with interim protection until the September 9 hearing.[7] source: ET Retail
Aashirvaad and YiPPee activations were used at Puri Rath Yatra, and Durga Puja campaigns are planned.[8] source: Mint
Sources
Questions about Aashirvaad
What are Aashirvaad's expansion plans?
In September 2026, ITC was expanding Aashirvaad Svasti dairy distribution and farmer sourcing across Bihar, West Bengal and Jharkhand, with cities named including Gaya, Munger, Muzaffarpur, Patna, Ranchi and Howrah. [4] source: ET Small Business[5] source: Business Standard
Who owns Aashirvaad?
Aashirvaad is owned by ITC, which sells atta, dairy and other foods under the brand and introduced protein products under Aashirvaad and Sunfeast in the 12 months before September 2026. [2] source: Financial Express[4] source: ET Small Business
What is Aashirvaad's current strategy in India?
In September 2026, ITC was expanding Aashirvaad Svasti dairy across eastern India,[4] source: ET Small Business targeting ₹20,000 crore in consumer spends within five years through atta, ready-to-cook and frozen foods,[1] source: ET Retail and launching Chana Sattu in eastern India for national scale-up.[6] source: Business Standard It also introduced Aashirvaad protein products.[2] source: Financial Express
Stories that mention Aashirvaad
2 stories
Aashirvaad is named in these stories but is not their subject.