Amazon Prime

Amazon Prime is the membership programme of Amazon in India. Amazon has a Prime membership target to double from the 2023 level by the end of 2026.[1] source: Financial Express Prime members get access to Prime Only Offers during Amazon's sales.[2] source: ET Retail Business Standard noted that Amazon Prime is among the brands using emotional storytelling in Diwali campaigns.[3] source: Business Standard

Around 70 per cent of new Prime customers come from Tier-II and Tier-III cities, Business Standard reported in October 2026.[4] source: Business Standard For the Great Indian Festival starting 8 October 2026, Prime members get early access on 7 October and an extra 5% off under Prime Only Offers.[2] source: ET Retail Amazon also offers ₹250 cashback on a ₹2,500 cart.[2] source: ET Retail Outlook Business and Business Today reported that Prime members can get up to 10% additional discount, alongside a 10% instant discount for SBI cardholders.[5] source: Outlook Business[6] source: Business Today Amazon is investing more than Rs 2,800 crore in its India operations network in 2026, with 20 new fulfilment centres and 150 new last-mile delivery stations.[4] source: Business Standard

Business Today reported that the Great Indian Festival begins a day before Flipkart Big Billion Days.[6] source: Business Today