BRND.ME
Latest, 14 Oct: Party Propz opens its first dedicated retail format at Reliance Smart in Bengaluru's Rajajinagar.
Newest on BRND.ME
- Party Propz opens its first dedicated retail format at Reliance Smart in Bengaluru's Rajajinagar
- MYFITNESS licenses DC with Warner Bros. Discovery, launching Batman peanut butter at Rs 369 on its D2C platform
- BRND.ME (ex-Mensa) goes public limited, eyes IPO in 12–18 months on ₹1,500 Cr FY26 revenue claim
What we know
From 5 stories, the newest dated 14 Oct 2026.
BRND.ME, formerly Mensa Brands, is a D2C roll-up that has converted to a public limited company after redomiciling to India.[1] source: Inc42 Brands named in connection with it include Botanic Hearth, Dennis Lingo, Majestic Pure, MyFitness, PartyPropz and Villain.[1] source: Inc42
In June 2026, Inc42 reported that BRND.ME claims FY26 revenue of ₹1,500 Cr and adjusted EBITDA positivity across its flagship brands.[1] source: Inc42 Its FY25 loss was ₹501 Cr (+39% YoY), and its total funding is $295 Mn.[1] source: Inc42 Majestic Pure is listed at ₹400 Cr, Botanic Hearth at ₹300 Cr and MyFitness at ₹200 Cr.[1] source: Inc42 The company is targeting an IPO within 12-18 months.[1] source: Inc42 A separate Inc42 funding roundup from June 2026 also said Mensa Brands was targeting an IPO in 18 months.[2] source: Inc42 An Inc42 sidebar from June 2026 covered BRND.ME's IPO plans.[3] source: Inc42
In October 2026, MyFitness launched a limited-edition Batman Chocolate Zero Peanut Butter Extra Crunchy under a new India licensing deal with Warner Bros. Discovery Global Consumer Products.[4] source: ET Retail The 510-gram pack is priced at Rs 369 and is sold only on the brand's D2C platform, with Wonder Woman and Superman products planned.[4] source: ET Retail
BRND.ME has appeared in 6 distinct RetailIntel stories between Jun 2026 and Oct 2026, most often under retail brand, retail company and leadership and most frequently linked to Bengaluru.
Latest
Party Propz, owned by BRND.ME, opened its first dedicated retail format at Reliance Smart in Rajajinagar, Bengaluru, announced on 14 October 2026 (14 Oct 2026). [5] source: Indian Retailer
Brands most often mentioned alongside BRND.ME
Mensa Brands, MyFitness, Reliance Retail, Batman, Botanic Hearth, Cred.
Most-cited sources on BRND.ME
Inc42 (3 stories), ET Retail (1 story) and Forbes India (1 story).
Sources
- BRND.ME (ex-Mensa) goes public limited, eyes IPO in 12–18 months on ₹1,500 Cr FY26 revenue claim
- MYFITNESS licenses DC with Warner Bros. Discovery, launching Batman peanut butter at Rs 369 on its D2C platform
- Party Propz opens its first dedicated retail format at Reliance Smart in Bengaluru's Rajajinagar
Questions about BRND.ME
What is BRND.ME's current strategy in India?
In June 2026, BRND.ME converted to a public limited company and said it is targeting an IPO within 12-18 months.[1] source: Inc42 In October 2026, its MyFitness brand launched a Batman peanut butter at Rs 369 under a Warner Bros. Discovery Global Consumer Products licence, sold on its D2C platform.[4] source: ET Retail