Earth Rhythm
Latest, 9 Oct: Kay Beauty hits ₹300-crore annualised sales run rate as House of Nykaa reaches ₹2,032 crore.
Newest on Earth Rhythm
Browse all 15 storiesWhat we know
From 6 stories, the newest dated 10 Sept 2026. Summary written 2 Oct 2026. Newer stories are listed under Newest.
Earth Rhythm is a clean beauty brand in India’s beauty and personal-care sector and is described as a Nykaa subsidiary. [1] source: YourStory[2] source: Inc42 Nykaa has included Earth Rhythm in its owned beauty-brand portfolio and House of Nykaa. [1] source: YourStory
Nykaa acquired an 18.5% stake in Earth Rhythm in 2022 for Rs 41.65 crore. [1] source: YourStory In August 2024, Nykaa announced an investment of up to Rs 44.5 crore in Earth Rhythm. [1] source: YourStory In September 2026, Nykaa completed the acquisition of an additional 24.2% stake in Earth Rhythm for up to Rs 9.4 crore. [3] source: YourStory[1] source: YourStory NDTV Profit reported on September 7, 2026, that Nykaa’s board had approved increasing its shareholding in Earth Rhythm to 24.2%. [4] source: NDTV Profit September 2026 coverage described the transaction as part of Nykaa’s beauty D2C bets and a wider wave of acquisitions involving digital-native skincare brands. [5] source: Financial Express
Earth Rhythm has appeared in 15 distinct RetailIntel stories between May 2026 and Oct 2026, most often under retail company, omni channel and retail brand and most frequently linked to Mumbai.
Latest
Nykaa's Q4 FY26 net profit surged 4X YoY to ₹78.8 Cr on 28% revenue growth; added 76 stores in FY26 to reach 313 across 99 cities, and acquired 24.2% in Earth Rhythm for ₹9.4 Cr (22 May 2026). [6] source: Inc42
Brands most often mentioned alongside Earth Rhythm
Nykaa, Dot & Key, Aminu, House of Nykaa, Kay Beauty, FSN E-Commerce Ventures.
Most-cited sources on Earth Rhythm
Inc42 (4 stories), Financial Express · BrandWagon (2 stories) and YourStory (2 stories).
Sources
Questions about Earth Rhythm
Who owns Earth Rhythm?
Nykaa owns Earth Rhythm as a beauty and personal-care subsidiary. In September 2026, Nykaa completed the acquisition of an additional 24.2% stake for up to Rs 9.4 crore. [3] source: YourStory[1] source: YourStory[2] source: Inc42
Stories that mention Earth Rhythm
Earth Rhythm is named in these stories but is not their subject.