Mercedes-Benz India
Mercedes-Benz India is growing, with sales up 8% to a record 15,190 units in January-September 2026 and EV sales up 16% (ET Small Business, 11 Oct). Sedans still bring around 45% of its sales while SUVs take share in luxury (Financial Express, 9 Oct), and prices rise from January 2027 (ET Auto Retail, 5 Oct).
What it means Rival luxury brands face a higher-priced Mercedes-Benz India with plug-in Maybach and locally made Electric GLC launches adding to its electrified range.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Luxury auto dealers and brand teams should prepare for Maybach S-Class plug-in deliveries by end of October and be ready to explain the 5-6% price premium over EV or ICE cars, which CEO Santosh Iyer says luxury buyers may accept.Reported: Mercedes-Benz India bets luxury buyers will pay 5-6% more for plug-in hybrids; Maybach S-Class deliveries due by end of October. CEO Santosh Iyer says plug-in hybrids are priced 5-6% above EV or ICE cars, a premium luxury buyers may accept.Watch:
- Reported: With 650+ EOIs in 36 hours, dealers should line up test drives, charging readiness and follow-up for these leads before the 4 November launch, because EOIs are not confirmed bookings and pricing is still unknown.Reported: Mercedes-Benz India received more than 650 expressions of interest for the locally made Electric GLC within 36 hours of opening registrations on 5 October. Pricing is not yet disclosed, and EOIs are not confirmed bookings.Watch: Ex-showroom price announced on 4 November versus buyer expectations.
- Reported: Mercedes-Benz India launched the Mercedes-Maybach S 580e, its first electrified Maybach in the country, at ₹3.35 crore ex-showroom.Reported: Watch:
All 74 stories on Mercedes-Benz India1 leadership move at Mercedes-Benz India →
Footprint: where Mercedes-Benz India opened
No opening on record since May 2026; 1 announced plan.
Background
From 10 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Mercedes-Benz India is a luxury carmaker in India, led by MD and CEO Santosh Iyer. [1] source: ET Auto Retail
Show 3 more paragraphs and 10 sources
Around 45% of its sales come from sedans. [2] source: Financial Express Diesel accounted for 40% of its sales in 2026, up from 38% in 2025, and it has also added plug-in hybrid versions of models such as the E 53 and S-Class. [3] source: Business Today
Mercedes-Benz India sold 15,190 cars in January-September 2026, up 8% year-on-year. [4] source: ET Small Business Third-quarter sales were 5,422 units, up 6%. [5] source: ET Auto Retail Its EV sales grew 16% over January-September. [4] source: ET Small Business In October 2026 it launched the Maybach S 580e plug-in hybrid at Rs 3.35 crore ex-showroom, with an initial allocation of 30 units. [6] source: Autocar Professional Almost 50% of its S-Class sales are now Maybach. [7] source: Business Today Its average selling price rose to about ₹1 crore from about ₹60 lakh over the past couple of years. [8] source: ET Small Business It received more than 650 Expressions of Interest for the Electric GLC within 36 hours of opening registrations on October 5, and the SUV launches on November 4, 2026. [9] source: Autocar Professional The company will raise car prices in January 2027, with the amount to be decided closer to December. [10] source: ET Auto Retail
Premium models from Toyota, Kia, MG and BYD are intensifying competition in India's luxury-car market, where BMW is also a rival. [8] source: ET Small Business
Sources
- Mercedes-Benz India posts record Q3 sales of 5,422 units, up 6%
- Mercedes-Benz India launches Maybach S 580e plug-in hybrid at Rs 3.35 crore, with an initial allocation of 30 units
- Maybach nears 50% of Mercedes-Benz India S-Class sales as wealthy buyers shrug off three 2026 price hikes
- Mercedes-Benz India logs 650+ Electric GLC EOIs in 36 hours ahead of 4 November launch
Questions about Mercedes-Benz India
Who leads Mercedes-Benz India?
Santosh Iyer is the Managing Director and CEO of Mercedes-Benz India. [1] source: ET Auto Retail
How fast is Mercedes-Benz India growing in India?
Mercedes-Benz India sold 15,190 cars in January-September 2026, up 8% year-on-year, and its third-quarter 2026 sales were 5,422 units, up 6%. [4] source: ET Small Business[5] source: ET Auto Retail
What is Mercedes-Benz India's current strategy in India?
Mercedes-Benz India launched the Maybach S 580e plug-in hybrid at Rs 3.35 crore in October 2026. [6] source: Autocar Professional It opened Electric GLC registrations on October 5, 2026, ahead of a November 4 launch. [9] source: Autocar Professional It also plans a price increase in January 2027. [10] source: ET Auto Retail
Who are Mercedes-Benz India's main competitors?
Mercedes-Benz India competes with BMW in India's luxury-car market, where premium models from Toyota, Kia, MG and BYD are also intensifying competition. [8] source: ET Small Business
More stories about Mercedes-Benz India
- Mercedes-Benz India opens bookings for AMG E 53 plug-in hybrid from ₹1.45 crore
- Mercedes-Benz India names Nandita Godbole marketing head in leadership reshuffle
Stories that mention Mercedes-Benz India
1 story
Mercedes-Benz India is named in these stories but is not their subject.