Smytten
Latest, : Smytten opens Hyderabad store, targets 50 South India outlets by 2027
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Footprint: where Smytten opened
1 store opening in 1 city on record since May 2026.
- Hyderabad1 opening
Background
From 4 stories, the newest dated 1 Oct 2026. Summary written 8 Oct 2026.
Smytten is an Indian beauty and personal care retail business that runs 'World of MINIS' trial-format stores. [1] source: IMAGES Business of Fashion
Show 3 more paragraphs and 4 sources
Its Hyderabad store uses a sampling concept, with curated product discovery and brand-partner activations. [2] source: ET Retail
In June 2026 Smytten opened its 9th 'World of MINIS' store in Kukatpally, Hyderabad, stocking 400+ beauty and personal care brands. [1] source: IMAGES Business of Fashion ET Retail reported on 29 June 2026 that the opening started an offline expansion targeting 50 outlets across South India by 2027. [2] source: ET Retail The company plans 150+ stores nationally, with next launches in Chennai, Vizag, Hubballi and Bengaluru. [1] source: IMAGES Business of Fashion
Other brands are also routing products through Smytten. In September 2026, skincare brand Oteria planned wider offline distribution through five additional Smytten stores and 20 NewU outlets. [3] source: ET Retail In October 2026, Humuss Beauty said its Rs 499 Barrier Boost Gentle Face Cleanser, launched on Oct. 1, 2026, would expand to Amazon and Smytten. [4] source: Indian Retailer
Sources
Questions about Smytten
What are Smytten's expansion plans?
Smytten is targeting 50 outlets across South India by 2027 and 150+ stores nationally. Its next launches, reported in June 2026, are in Chennai, Vizag, Hubballi and Bengaluru, after Hyderabad. [1] source: IMAGES Business of Fashion
Where and when is Smytten opening new stores?
Smytten opened its 9th 'World of MINIS' store in Kukatpally, Hyderabad, in June 2026. The store stocks 400+ beauty and personal care brands. [2] source: ET Retail[1] source: IMAGES Business of Fashion
How many Smytten stores are there?
Smytten opened its 9th 'World of MINIS' trial-format store in Kukatpally, Hyderabad, as reported in June 2026. [1] source: IMAGES Business of Fashion
What is Smytten's current strategy in India?
In June 2026 Smytten opened a Hyderabad store and set a target of 50 South India outlets by 2027. [2] source: ET Retail[1] source: IMAGES Business of Fashion In September 2026 Oteria planned five additional Smytten stores, and in October 2026 Humuss Beauty planned to expand to Smytten. [3] source: ET Retail[4] source: Indian Retailer
Stories that mention Smytten
2 stories
Smytten is named in these stories but is not their subject.