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Tanishq
Tanishq is growing into the festive season (ET Small Business, 14 Oct), with parent Titan's Q2 revenue up 25% and natural diamond demand rising since January (Mint, 14 Oct). Gold at ₹1,49,544 per 10 g, below the ₹1,66,450 March peak, pushes buyers to 18k (Mint), while coin buying has tapered (ET Small Business).
What it means Rival jewellers face a Tanishq that wins on exchange: more than half its jewellery business comes from old gold.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Tanishq lists 22K gold at ₹13,720 per gram against ₹13,675 at Malabar Gold & Diamonds and Joyalukkas.Reported: Watch:
- Reported: This is a festive product launch with no ownership, partnership or capacity change, so it opens no deal angle beyond showing how aggressively Tata-owned Tanishq is competing on promotions.Reported: Tata-owned Tanishq's Adhyantara spans over 100 designs in four categories, in 18-carat and 22-carat gold, weighing 30 to 120 grams.Watch:
Background
From 5 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026.
Tanishq is a jewellery brand in India whose range includes Tanishq Natural Diamonds, Mia by Tanishq and Rivaah by Tanishq.[1] source: MediaBrief[2] source: Forbes India[3] source: MediaBrief
Show 3 more paragraphs and 5 sources
Its daily 22K and 24K gold rates are reported alongside those of Malabar Gold & Diamonds and Joyalukkas.[4] source: Business Today
In October 2026, Tanishq Natural Diamonds showed its Signature Couture Edit, co-designed with Rahul Mishra, in India for the first time at an invite-only exhibition at the Taj Mahal Palace in Mumbai. The collection had first been unveiled at Paris Couture Week 2026.[1] source: MediaBrief Tanishq is among the early advertisers on OpenAI's new visual ad format for ChatGPT in India, where Indian advertisers can start at a daily budget of Rs725.[2] source: Forbes India On October 6, 2026, Tanishq listed 22K gold at ₹13,720 per gram, ₹45 above Malabar and Joyalukkas at ₹13,675.[4] source: Business Today On October 5, 2026, Mia by Tanishq released a 'Precious, Every Day' film starring Aneet Padda, and Business Head Shyamala Ramanan said self-purchase is now one of the fastest-growing parts of the business.[3] source: MediaBrief
Razorpay is running ChatGPT ads for Indian brands including Tanishq through Razorpay Engage, in a partnership with OpenAI.[5] source: Entrackr De Beers Group and designer Rahul Mishra are named in coverage of the couture showcase.[1] source: MediaBrief
Sources
Questions about Tanishq
What is Tanishq's current strategy in India?
In October 2026 Tanishq showed its Rahul Mishra co-designed Signature Couture Edit in Mumbai,[1] source: MediaBrief became an early advertiser on ChatGPT's new visual ads in India,[2] source: Forbes India[5] source: Entrackr and Mia by Tanishq released its 'Precious, Every Day' film with Aneet Padda.[3] source: MediaBrief
Who are Tanishq's main competitors?
Tanishq is compared with Malabar Gold & Diamonds and Joyalukkas on gold rates. On October 6, 2026 it listed 22K gold at ₹13,720 per gram against ₹13,675 for Malabar and Joyalukkas.[4] source: Business Today
More stories about Tanishq
- Tanishq offers 0% deduction on 18KT+ old-gold exchanges ahead of wedding season
- Tanishq opens first US store in New Jersey, plans 20-30 across North America and Middle East
- Tanishq to add 30 stores in FY15, expanding its network by 18%
- Tanishq plants US flag in New Jersey, eyes Chicago and a $60B market
- Tanishq leans on Tendulkar to push transparent gold exchange across 500+ boutiques
Stories that mention Tanishq
7 stories
Tanishq is named in these stories but is not their subject.
- Titan consumer business grows 25% in Q2FY27; jewellery, watches lead as 78 net stores take network to 3,758
- Titan expects over 20% core jewellery growth this festive season after 22% domestic revenue rise in July-September
- Titan targets doubling revenue by FY30, jewellery share to 20% and 1,400 stores
- Gold retailers face bruising Q1 FY27 as duty hikes, adhik maas dent volume growth
- Titan enters lab-grown diamonds with new brand 'beYon'; first store opens in Mumbai on Dec 29
- TIDCO's ₹10 cr Titan bet from 1984 now worth nearly ₹1 lakh crore
- Duty hike to 15% widens UAE-CEPA arbitrage; Dubai gold route set to swell