Yoga Bar

ITC took full control of Yoga Bar in September 2026, according to VCCircle and Moneycontrol. [2] source: VCCircle[3] source: Moneycontrol ITC has also introduced protein products under Aashirvaad and Sunfeast over the last 12 months, in a protein market valued at over Rs 44,000 crore in 2025. [4] source: Financial Express

Inc42 reported on 3 October 2026 that ITC completed acquiring the remaining 52.5% of Yoga Bar's parent Sproutlife Foods for around ₹645 Cr. [1] source: Inc42 Moneycontrol reported on September 29, 2026 that ITC bought the remaining Yoga Bar stake for Rs 645 crore, taking full ownership of the brand. [3] source: Moneycontrol Entrackr put ITC's Yoga Bar acquisition at $65M and named it among the consumer deals of Q3 2026. [5] source: Entrackr Its roundup for Sep 28 to Oct 3 recorded that ITC completed the Yoga Bar acquisition. [6] source: Entrackr Financial Express reported on 29 September 2026 that ITC completed its acquisition of Sproutlife Foods that week. [4] source: Financial Express