Hell Energy
Latest, 1 Oct: PepsiCo, Monster challenge India's 'energy drink' label ban.
Newest on Hell Energy
Browse all 15 storiesWhat we know
From 4 stories, the newest dated 1 Oct 2026. Summary written 5 Oct 2026.
Hell Energy is an energy-drink maker that sells in India's energy-drink category. Outlook Business listed it in July 2026 among the high-caffeine beverage makers that FSSAI ordered to stop using 'energy drink' labels.[1] source: Outlook Business
FSSAI gave the makers 90 days to comply. Outlook Business reported that the regulator cited absent category standards and misleading health-related claims.[1] source: Outlook Business ET Small Business reported in October 2026 that courts separately granted relief to Red Bull and Hell Energy over India's energy-drink labelling ban.[2] source: ET Small Business Outlook Business reported that India's energy-drinks market is projected at $1.6 billion by 2028, with 12.6% expected annual retail-sales growth.[1] source: Outlook Business
The same FSSAI order named Pepsi, Red Bull, Monster and Reliance.[1] source: Outlook Business Red Bull separately challenged the order in September 2026, and the High Court asked FSSAI to verify whether Red Bull received prior notice.[3] source: Business Today
Hell Energy has appeared in 15 distinct RetailIntel stories between Jul 2026 and Oct 2026, most often under retail brand and retail company and most frequently linked to New Delhi, Bangalore and Bengaluru.
Latest
FSSAI issued notices to Red Bull, PepsiCo India (Sting, Adrenaline Rush), Campa, Hell Energy and Monster over 'energy drink' labelling and misleading claims, stating no standard exists for such products under food (3 Jul 2026). [4] source: ET Retail
Brands most often mentioned alongside Hell Energy
Red Bull, FSSAI, Sting, Reliance, Monster, Monster Beverage.
Most-cited sources on Hell Energy
ET Small Business (6 stories), ET Retail (2 stories) and Business Today · Latest (1 story).