Samsung
Samsung is pushing hard to hold India volumes, with Samsung Week 2026 discounts up to 60% (Business Today, 8 Oct) and no-cost EMIs stretched to 30 months (ET Small Business, 6 Oct). The market pulls the other way: India smartphone shipments are set to fall about 20% in Q3 2026 as average prices rise 20% (Hindustan Times, 13 Oct).
What it means Rivals Vivo, Xiaomi and Oppo face the same festive squeeze on volumes and margins.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Position the ₹1,29,999 S12+ and ₹1,49,999 S12 Ultra around premium productivity, using the bundled S Pen and 120Hz AMOLED displays to demonstrate value.Reported: India-listed Wi-Fi models are priced at ₹1,29,999 for the Galaxy Tab S12+ and ₹1,49,999 for the S12 Ultra. Both offer 12GB RAM, 256GB storage, 120Hz AMOLED displays and an in-box S Pen, expanding Samsung’s premium tablet range.Watch: Buyer reviews citing reasons to choose the Ultra over the S12+.
- Reported: Amazon lists the Galaxy S25 Ultra at ₹89,999, the same price as the S26, and the Z Fold 7 at ₹1,29,999, so stores should expect shoppers to quote these prices and should plan matching offers or bundles for the festival window.Reported: Samsung Galaxy S25 Ultra drops to ₹89,999 on Amazon; Z Fold 7 gets ₹75,000 off in Great Indian Festival sale. Amazon's Great Indian Festival lists the Galaxy S25 Ultra at ₹89,999 (from ₹1,29,999) and the Galaxy Z Fold 7 at ₹1,29,999 (from ₹2,04,999).Watch: Flipkart or offline listings showing the S25 Ultra below ₹89,999.
- Reported: The 60% figure is a ceiling for tablets and accessories, not an average discount, so treat this as a demand-stimulus promotion from Samsung's own channels rather than a margin signal until sell-through data appears.Reported: Samsung started Samsung Week 2026 on 7 October on Samsung.com, the Samsung Shop App and Samsung Exclusive Stores. Discounts reach 60% on tablets and accessories, 58% on air conditioners, 51% on TVs, 34% on smartphones and 31% on laptops.Watch: Competitor festive sale announcements that match or exceed Samsung's 51% TV and 58% AC discounts.
Background
From 6 stories, the newest dated 16 Oct 2026. Summary written 16 Oct 2026.
Samsung sells smartphones and televisions in India, and its products are listed in Amazon's Great Indian Festival 2026 sale. [1] source: NDTV Profit[2] source: Digit
Show 3 more paragraphs and 6 sources
Its Galaxy Z Fold8 Ultra foldable starts at ₹2,04,999, and the main screen assembly repair price is ₹59,670. [3] source: Hindustan Times Samsung is also among the leasing brands at The Icon, a mixed-use mall in Faridabad developed by Bhumika Realty. [4] source: India Retailing
In October 2026, Mint reported that Samsung raised prices on two mid-range phones by 5% as memory chip costs limit festive discounts. [5] source: Mint Digit reported that Amazon listed the Galaxy S26 Ultra at Rs 1,24,999 against an official price of Rs 1,54,999, a flat discount of Rs 30,000. [2] source: Digit Gadgets 360 reported that the Galaxy S26 FE 5G had an effective sale price of Rs. 72,999 on Amazon. [6] source: Gadgets 360 NDTV Profit reported that the Samsung 77 inch OLED 4K TV was listed at Rs 3,95,990 against an MRP of Rs 4,97,800, and the 65 inch model at Rs 1,39,990. [1] source: NDTV Profit
Hindustan Times reported that Samsung, Vivo and Google have published repair prices for their foldables. [3] source: Hindustan Times
Sources
Questions about Samsung
What is Samsung's current strategy in India?
In October 2026, Samsung raised prices on two mid-range phones by 5%,[5] source: Mint and Amazon listed its Galaxy S26 Ultra at Rs 1,24,999, Rs 30,000 below the official price of Rs 1,54,999.[2] source: Digit Samsung is also among the leasing brands at The Icon mall in Faridabad.'[4] source: India Retailing
Who are Samsung's main competitors?
In October 2026, Samsung's Galaxy Z Fold8 Ultra started at ₹2,04,999, while the Vivo X Fold6 was priced at ₹2,19,999. Samsung, Vivo and Google have all published repair prices for their foldables. [3] source: Hindustan Times
More stories about Samsung
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Samsung is named in these stories but is not their subject.
- CashKaro festive GMV hits ₹1,003.3 crore in six days, about 18 times a normal period
- Haier India targets 35-40% festive sales growth, led by refrigerators, ACs and washing machines
- Vivo launches X Fold 6 in India at Rs 2,19,999; pre-bookings open, sales start October 13 via its e-store
- Amazon, Flipkart open festive sales with a bang as premium shopping surges; Amazon opening-day orders double
- iQOO India CEO teases new flagship, pointing to iQOO 16 India launch; China price starts at CNY 5,999
- Reliance Digital's Festival of Electronics lists iPhone 17 Pro 256GB at Rs 56,990, with exchange bonus of up to Rs 20,000
- Amazon India sets Great Indian Festival sale for 8 October, with early electronics deals live
- HYBE brings Weverse Con Festival to New Delhi on 27–28 March 2027, with BookMyShow as exclusive ticketing partner
- Haier, Godrej, Blue Star accused of wrongly claiming USD 714,000 in tax credits for e-waste recycling never performed
- Apple’s India iPhone exports hit $13.2B in the first five fiscal months