Beardo

Marico counts Beardo among its digital-first brands, alongside Just Herbs and Plix.[2] source: The Hindu BusinessLine Marico names Beardo, with Saffola and Plix, among the brands it is scaling as it moves its India portfolio toward premium foods, personal care and digital-first brands.[3] source: Financial Express

Entrackr reported in August 2026 that Beardo's FY26 revenue from operations was Rs 299 crore, up 40% from Rs 214 crore in FY25.[1] source: Entrackr Profit after tax rose 70% to Rs 22.12 crore from Rs 13 crore, and EBITDA margin improved to 10.57%.[1] source: Entrackr Advertising and promotion spend was Rs 83 crore, up 59.6%, and domestic sales made up 99% of revenue with exports at 1%.[1] source: Entrackr Financial Express listed Beardo at Rs 299 crore in July 2026, against Plix at Rs 864 crore.[4] source: Financial Express In July 2026, Beardo was named among the early merchants in the GoKwik and PayU multi-brand D2C shopping integration in ChatGPT in India.[5] source: Business Today

Marico reported FY26 revenue of Rs 13,611 crore and has set a Rs 15,000 crore FY27 revenue target.[6] source: Financial Express It targets a 50% premium portfolio mix by FY30.[3] source: Financial Express Marico's acquired premium and digital brands, including Beardo, generated ₹2,375 crore in FY26.[7] source: Mint