Part of Marico
Saffola
Latest, 6 Oct: JPMorgan keeps Marico at overweight, Rs 915 target implies ~16% upside after Q2 update.
Newest on Saffola
Browse all 42 storiesWhat we know
From 7 stories, the newest dated 7 Oct 2026. Summary written 9 Oct 2026.
Saffola is a Marico brand sold in India, with products in oats and edible oils. Its range includes Saffola Oats, Saffola Zest, Saffola Masala Oats and Saffola Cold Pressed Oil.[1] source: Fortune India[2] source: Business Today[3] source: Mint Marico names Saffola among the brands it is scaling as it moves its India portfolio toward premium foods and personal care.[4] source: Financial Express
Saffola Masala Oats has an 80% market share, Marico said on 28 September 2026.[2] source: Business Today Chairman Harsh Mariwala said Marico holds 80% of the Rs 400 crore masala oats category it created.[1] source: Fortune India Marico said a failed baked-snacks launch led it to put taste alongside health, and it developed regionally tailored flavours, including a Pongal variant for Tamil Nadu.[2] source: Business Today
In the April-June quarter of FY27, Mint reported that Saffola edible oils revenue grew 7% while volumes declined high single digits.[3] source: Mint After Marico's Q2 update in October 2026, NDTV Profit reported that Saffola grew mid-single digit.[5] source: NDTV Profit Marico is targeting a 50% premium portfolio mix by FY30, up from 37% in FY26.[4] source: Financial Express
Saffola has appeared in 42 distinct RetailIntel stories between May 2025 and Oct 2026, most often under retail company, retail brand and leadership and most frequently linked to Mumbai, New Delhi and Amritsar.
Latest
Marico is prioritising profitability over volume in commoditised segments, cutting lower-margin Saffola oil supplies and focusing on premiumisation (5 Aug 2026). [6] source: ET Small Business Earlier: Marico expects its Saffola-led food business to scale to Rs 850 crore in FY24 from ~Rs 600 crore in FY23 (2 Jul 2026). [7] source: YourStory
Key figures reported
Saffola oils 23% (2 Jul 2026).[7] source: YourStory
Brands most often mentioned alongside Saffola
Marico, Parachute, Beardo, Livon, Hair & Care, Plix.
Most-cited sources on Saffola
Financial Express · BrandWagon (7 stories), ET Small Business (6 stories) and NDTV Profit (4 stories).
Sources
Questions about Saffola
Who owns Saffola?
Saffola is a Marico brand. Marico lists Saffola among the brands it is scaling in its push toward premium foods and personal care, and it reports Saffola's market share and revenue growth.[2] source: Business Today[4] source: Financial Express[3] source: Mint
How fast is Saffola growing in India?
Saffola edible oils revenue grew 7% in the April-June quarter of FY27, while volumes declined high single digits, Mint reported in August 2026. NDTV Profit reported in October 2026 that Saffola grew mid-single digit after Marico's Q2 update.[5] source: NDTV Profit[3] source: Mint
What is Saffola's current strategy in India?
In September 2026 Marico said Saffola Masala Oats holds an 80% share after it added regionally tailored flavours such as a Pongal variant. Also in September 2026, Marico named Saffola among brands it is scaling toward a 50% premium mix by FY30.[2] source: Business Today[4] source: Financial Express
Stories that mention Saffola
Saffola is named in these stories but is not their subject.